Hemp Farm is participating as an industry partner in a course provided by Auckland University’s Business School Department of Marketing for students undertaking a Postgraduate Diploma in Bioscience Enterprise.
Using Design Thinking methodology, students learn how to take a consumer-focused approach to bringing innovative new offerings to market in a bio-science context.
Last Thursday, our GM, Leigh, attended the students’ first milestone presentations. She was delighted to see how they had immersed themselves into the world of hemp food and to hear the consumer insights they had discovered.
We are already looking forward to their final presentations at the end of May. Thank you for the opportunity Auckland University and course coordinator Dr. Charlotta Windahl!